Résumé:
Semiotics remains vital for decoding cultural representations, including digital spaces like
dating platforms, where identity is constructed through visual and symbolic elements.
However, comparative studies between faith-based and secular platforms using semiotics are
few to none. This study bridges this gap by analyzing how users on Muzz (Islamic-focused)
and Tinder (secular) employ non-verbal visual strategies to craft culturally appropriate
identities.Using a qualitative comparative approach, we integrate Lotman'ssemiosphere
theory and Barthes' denotation and connotation framework to examine twenty purposively
selected profiles (balanced by platform and gender). The research investigates how cultural
values manifest through visual semiotic strategies and examines denotative and connotative
meanings embedded within users' self-presentation choices.The findings show that both
platforms use similar visual elements like clothing and backgrounds, but these carry different
cultural meanings. On Muzz, formal attire signals traditional provider roles and religious
commitment, while the same clothing on Tinder represents lifestyle sophistication. Religious
symbols appear exclusively on Muzz profiles, with hijabs and Mecca photographs
communicating spiritual identity, whereas Tinder users display tattoos and body
modifications as expressions of individual emancipation.Users adapt their self-presentation
strategies to match each platform's cultural expectations while maintaining authentic identity
expression. This research contributes to digital cultural semiotics by providing the first
systematic comparative analysis of faith-based versus secular dating platforms, establishing
methodological frameworks for future cross-cultural digital communication studies
